Finally a show without a lot of hype. I didn’t know much about Norm of the North going in and that was alright with me. It was an original film, not based on anything (that I know of). It wasn’t Ride Along 2, which also came out today which looked terrible. And it was an animated kids movie, which means lots of bright colors and silly jokes. What could possibly go wrong?
At this point I feel like I’m being a little unfair. After all, I am definitely not the intended audience for this, after all. But I generally love kids shows and I’ve seen some good ones. And I’m not one of those people that needs adult humor to be carefully hidden through out the movie – a kids show can be good (for grown-ups too) on its own merits. I’ve been in theatres packed with kids when there’s a good one playing. It’s noisy. Kids aren’t shy about what they find funny and they aren’t talking about it during the show. This show was packed too, but it was silent (except for ONE apparently hilarious fart joke that brought down the house). I am here to tell you: one successful joke is not enough.
There was an environmental message to this film and that didn’t help. Don’t get me wrong, we need environmental messages because climate change needs to be addressed. But Norm of the North did the subject no favors. It didn’t show environmental impacts of our lifestyle (probably because drowning polar bears would make for a lousy kids show – fair enough) Instead it used the vague idea of environmentalism to drive the characters through an arbitrary series of plot points without needing to explain itself while at the same time having a good ‘message’.